Google Seo Tips And Tricks
SEO Tips and Tricks for Google – Advanced Search Techniques for Google Search Optimization
Search Marketing Agencies Get Lucrative Opportunity In Latest Google Move
New Google Sitelinks Upgrade Allows For More Site
It’s happened, like clockwork Google has announced another change. Google tends to keep its users and SEO companies constantly moving with updates and changes to the site. In its latest move Google has search marketing agencies scurrying to rethink their clients Sitelinks strategies.
See how search marketing agencies are using Sitelinks.
Prime Real Estate To Showcase More Results
By updating its Sitelinks, Google is creating huge opportunities for search marketing agencies and their clients. The actual number of Sitelinks from 8 links to 12 isn’t the only improvement, they are also now much easier to use.
Users will notice the text is much bigger and resembles a regular search result and the URL is highlighted in green. Along with the highlighted URL and text changes, there will now be a small snippet of copy that describes the page. An entire site will now be visible to the person searching, by increasing the search results as well as increased organic traffic from Google.
More Search Results
The sites largest and probably most popular upgrade is that you can now access the most important pages of a site directly from Google Sitelinks. In addition to the main search results above the Sitelinks the search query is now matched with the most relevant pages from the site and they are listed in order of significance.
With users now having 13 possible pages to choose from, the probability of increased click through rates has increased greatly for top ranking sites. Conversion rates also increase with this upgrade because searches can easily move directly to the information they were looking for. When looking at it with an SEO perspective both the volume and quality of search traffic increases.
More Control For Search Marketing Agencies
Search marketing agencies have even more to get excited about with this upgrade they now have more control over placement of Google’s Sitelinks. Through their Google Webmaster Tools account search marketing agencies can take control and recommend demotions to any URL in Sitelinks. While agencies can’t choose the pages being displayed, they have the ability to clean up the results by demoting pages that aren’t ideal for the search results.
Explore other strategies used by search marketing agencies.
Benefits For Search Engine Marketing Agencies
Google has put the user first and this upgrade and search marketing agencies can benefit if they take advantage. There is a new landscape with greater prime real estate in the search results. Search marketing agencies need to stay on top of the site’s architecture and webmaster tools in order to take advantage of Google’s latest gift.