Search Engine Marketing Strategies
Political Search Engine Marketing Strategies with Josh Koster at SES New York 2009
On Page SEO Done The Right Way
You can make your SEO efforts much easier by simply optimizing your web site with the right on-page factors. Optimizing for on-page is not difficult, and we have a tendency to can go in depth on what you’ve got to do.
There is no need to be ultra-precise with keyword density, however you should be within certain limits. Just remember this is not the end-all-be-all for ranking, but generally speaking around a couple percent density will get you there. This density is nothing but the measure of how many times your keyword has been used against the total word count of the post. You do have some leeway here because there are no hard and fast rules for doing this. Just be sure all your pages are well-targeted for their particular phrase. Tightly focusing your content around one single keyword and taking care of the density should be enough to convince the search engines. If you’re using multiple keywords on a page, then it’s important to test individual keyword density, where the recommended use is between 1% to 3%. Secondly, mention your keyword in the title tag of your webpage, as search engines give high preference to the title tag when they are ranking a webpage. Be sure to keep it focused and not overcrowded with too many keywords though since doing this will confuse the search engines. You’ll get the most benefit by keeping your keywords down to one or two and avoiding the use of special characters. Of course you want to make sure you not to make the mistake of leaving this title blank since it will definitely not get you ranked. Using this method effectively is sure to bring you better rankings for your keywords.
Metatags may not get the attention they once did but it’s still important to fill in a description of your webpage laced with your keywords. It doesn’t need to be in-depth, simply less than 200 words is enough to describe the contents of your page. Having a short description may increase the traffic you receive from search engines because as they see your website they’re looking for search results they’ll already know what they’re going to see. Of course this too will increase your click rate.
You will only help your cause by taking the time to implement accurate on-page SEO factors, so in the end it is worth it.
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