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7 Terrific Places for Your CPA Business to Submit Press Releases
Promoting your accounting firm can be quite tricky. Press releases are a great way for regional CPA and tax prep firms to get the word out about their services. If you’re a local Accounting hunting for a cost effective method to maximize your advertising budget, then check out these seven super places to circulate press releases.
1. Take Advantage of Local Media
Newspapers, magazines, and other local media can be located using a plain online search. A simple search is all it takes to identify local media sources. Don’t forget to take advantage of Google Maps while you’re researching. When using a search engine type to find local newspapers type in the word “newspaper” followed by your city and state. If you decide to use Google Maps, then type in your location, say, “Winooski, VT” and enter the term “newspapers” in the “Search Nearby” box.
Once that’s done it’s time to get organized and start contacting them. First, make a list of media contacts in your town. Some newspaper websites might have this information on their website, but others might require a phone call or email.
2. BusinessWire
Businesswire is a pretty big global newswire service. Like most major newswires they have local news bureaus in Europe, North America and Asia. Many corporations in the financial sector including accounting firms rely on these larger newswires to distribute press releases about noteworthy services such as client portals offering secure exchange of sensitive financial information during tax season.
3. PR Newswire
PRNewswire is a reliable online press release service that offers distribution to local and regional media as well as journalists looking for a good story. In most cases, press releases for local CPAs will be picked up by local media outlets as long as there is a local angle to the press release.
4. PR Web
Another reliable online newswire service that distributes press releases is PRWeb. PRWeb is one of the best newswires for SEO. Because this site is so search engine friendly it’s a great tool for marketing CPA websites. When a press release is submitted to PRWeb a link to your CPA firm’s website can be included and when the press release is released in another media outlet, the website link is still there creating a back link (which is a valuable SEO tool).
5. NPR.org
We’re all familiar with National Public Radio. With member stations all over the US, NPR is another news bureau to consider when submitting press releases. NPR accepts press releases through their Contact Us page.
6. Local Press Releaser
Online press release distribution services like LocalPressReleaser.com uses a content management system based on the Google Maps API that makes it easy for people to find press releases for local accounting firms in their community.
7. PRLeap
PRLeap recently made the shift to a “Social Media Press Release”, which is specially optimized for CPA firms and other firms that use social media. Although a social media press release doesn’t use the same format as a conventional press release, it’s still effective in spreading the word about new services and helpful tools that accountants and tax preparers offer clients during tax season–and social media followers are always interested in cutting edge news.